本田为了庆祝本田公司成立65周年推出的创意广告honda hands,一双巧手给大家展示了众多的本田产品。不仅展示本田公司的创造力,同时也向本田工程师的想象力和好奇心致敬。

在这个幕后花絮视频中,主要演示了honda hands广告的制作流程,后期制作的CG模型,以及材质和灯光的预览。看过广告都可以想象得出,这个项目的制作量是多么的庞大,不仅是二十多个模型的材质贴图和灯光渲染需要处理,还得根据模特的操作手势制作特定的动画,以及跟踪合成处理。

欣赏本田创意广告Honda “Hands”请——点击这里

PS.honda hands广告的成功少不了模型设计师的“巧手”,每一个交通工具都细节非常丰富,材质非常惊人。

官方介绍:

Here’s a little film about how we made the Honda Hands spot.
We were responsible for the assembly of the multiple shots, remove props, track all the objects, shade, light and render everything. All of the FX animation, compositing and grading also happened under one roof at Analog. We shared the modeling with Nexus since it was a massive undertaking with so many products. Nexus also provided us with the amazing character animations and the subtle physical secondary movements of the objects.

Vimeo link: https://vimeo.com/69175471

Analog Team
VFX supervisor : Mike Merron
Senior 3D artists : Simon Reeves, Tim Woods
3D artists : Arvid Niklasson, Stuart Turnball, Todd Daniele
Compositing supervisor : Fabio Zaveti
Senior compositor : Jaume Arteman
Compositor : Nicole Hekel
Jr Compositors : Francesca Bartiromo, Sabrina Rivolta, Andre Dias
VFX editor : Pete Baxter
Grade : Gabriele Peloso
Effects TD : Matt Chandler
VFX Producer : Mike Turoff
General credits:
Director : Smith & Foulkes
Production company : Nexus
Agency : Wieden + Kennedy
Creative directors : Tony Davidson & Kim Papworth
Copywriter : Chris Lapham
Art Director : Aaron McGurk
Producer : James Guy
VFX & Animation : Analog & Nexus
Physical Models : Andy Gent