Motion sculptures for CCTV Documentary Channel is a digital metaphor of phenomenal blinks and moments that life consists of. In four Idents we follow a visual performance of organic and vital substance, animated using data of actors movements.
Idents visualize four different themes. To emphasize the emotion of each Ident, we have decided to use different textures of steel, wood and glass. Motion sculpture of steel reflects old Chinese adage that true power is mastering yourself. Youthful energy of dancers evolve into beautiful organic sculpture. Colorful happiness is the engine of father’s and his daughter’s joy. Two lovers visualize fragility and vitality of love in the last Ident.

给CCAV记录频道做的这组 运动塑像 是以数字去记录生命的运动和闪亮的一刻。在这4条ID中，我们顺着原物体的视觉表演进行演绎，使用表演者运动中采集到的数据制作动画。
ID分为4个不同的主题.为了表达每个ID传达的不同情绪，我们在运动轨迹上采用了不同材质，包括钢铁，木材，玻璃。钢铁的运动雕塑暗喻了中国传统一直提倡的中真正实力在于掌控自我。舞蹈篇则展示年轻的正能量。父女玩耍篇表达了快乐多彩的生活。而最后一个ID恋人的拥抱篇展示了爱情的细致和持久。

——介绍由@japp中文翻译

2013 CCTV9 Image Spot & ID (Moment in Time)

The channel image for CCTV9 in 2013 is to be perceived as being relevant and relatable. ‘Moment in time’ is the concept that JL DESIGN came up with, focusing on experiences that are intimate and personal, and looking at events from time’s perspective. The stories in the 4 idents are seen to be unfolding in an exhibition space or museum, creating moving sculptures from time trails. The stories of the different characters are further explored in the image spot to show the documentation of self (martial arts expert), parent-child bonding (father and daughter), partnership (dancers) and romantic relationship (couple).

在2013年的CCTV9品牌策略上，JL DESIGN从频道的标识规划出Moment in Time的概念。从时间的观点出发，观看纪录的轨跡，每段轨跡正娓娓诉说着一段故事。出自频道logo立方体内的视角，CCTV9同时是一个让观眾静心体会艺术轨跡雕塑的展览空间。四支ID，四段从形象宣传篇独立出的故事主角，从自我(武者)/亲情(父女)/和谐(舞者)/情感(情人)詮释出不同阶段的纪录故事。

Credits:
客户: CCTV
创意总监: JL
中介: JL DESIGN
执行总监: Angela Moo
项目管理: Jennifer Lin
艺术导演: Lance Wei
设计: Hsiang Ju Hung, Utsuo Chen
特效/设计公司: KORB
概念开发: JL DESIGN & KORB
出品: Lina Paskeviciute
动画导演: Rimantas Lukavicius
技术指导: Giedrius Paulauskas
3D/2D 艺术家: Giedrius Paulauskas, Rimantas Lukavicius, Karolina Sereikaite, Tomas Juchnevic, Justinas Vinevicius
声响设计: John Black, CypherAudio
项目时间: 2013

参与者的非死不可:
facebook.com/korb.lt
facebook.com/jldesign.tv
facebook.com/cypheraudio

优酷地址：

http://i.youku.com/u/UMzcyMDc2MDY0/videos

Vimeo：

https://vimeo.com/69948148

http://vimeo.com/jldesigntv

CCTV9 2013 Ident – Martial Arts

CCTV9 2013 Ident – Family

CCTV9 2013 Ident – Dancers

CCTV9 2013 Ident – Couple